Have you ever seen any information or knowledge described in long written messages that you wanted to skip even the most important part? Yes, most of us would skip any long written information the moment it caught our eyes. Generally, as the readers, we don’t want to see long-winded explanations that will only waste our time no matter how important the information is. It is also important for you to notice this before making contents for marketing or SEO service.
That being said, a solution has been made to fix this problem. It is called Infographic. Nowadays, people use Infographics to provide information or knowledge in an interesting way. What is Inforgraphic? Why is Infographic considered as a better solution for content marketing? Let’s find out why, here.
What is Infographic?
Infographic, which stands for Information Graphic, is the representation of complex data or information in a graphic format designed to make the data easy to understand and read, as it is presented in a simplified and interesting way. Infographic can not only make long and complex information become readable and understandable, but it can also provide a fun and enticing methods of learning.
Facts about Visual Marketing and Infographics
Research says that 90% of the information sent to the brain is visual and 93% of all human communication is visual. In other words, text can’t compete with images. It is easier to process an image than a text. Also, pages with images or video draw, on average, 94% more views than their text-based information.
In marketing, the power of visual content has more influence than we thought it did. Research says that 40% of people respond better to visual information than plain text, as visuals are processed 60,000x faster in the brain than text. It is also said that Infographics can improve website traffic by 12%.
Why Using Infographics is Important
- Infographic Evokes More Interest, Curiosity and Admiration
People love reading facts and information in interesting forms like Infographic as it ignites our curiosity of the knowledge provided in it.
- Easily Read and Understandable
As stated in the fact section, 90% of the information that comes to the brain is visual. People can easily understand even long and complex information in a flash with an Infographic.
- Viral Capabilities
Infographic is attractive; therefore, there are possibilities that it can be shared on social networks and gain more attention than text-only information.
- Increasing Brand Awareness
Creating an infographic with your logo and brand embedded and displayed in it can increase your brand awareness that people will be curious to visit your website for more.
- Increasing Traffic
As it increases brand awareness, it can also evoke more visitors to your website that can result in more increasing traffic that will be, of course, beneficial for your business to grow.
- It is Beneficial for Search Engine Optimization
Interesting and eye-catching Infographic attracts people to link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm.
Now you know the importance of using Infographic for your content marketing. It is easier to read information using Infographic and absolutely entertaining at once. It helps grow your business and gives you the opportunity to be widely recognised. Of course, it requires more than just an inspiration to design an Infographic, but the result is beyond amazing. A well-designed Infographic will result in a well-managed business.