When you sell products online, you surely wish to see some conversion rates. However, no matter how hard you’ve worked on your website, no matter how good your website development is, your sales are still suffering. So, what’s the problem?
You think, there must be something wrong with the way you sell or the way you present your products, right? Don’t worry, help is on the way, as we present you with some possible reasons why your products aren’t selling online. You can use these ideas to identify where you might be making some common mistakes. We hope it helps.
- You Are not Displaying a Convincing Picture
If you believe that your products are excellent,he next thing you have to do is to market them well. Even the best products out there have to promote and market themselves, no matter how awesome they are, and so do you. Therefore, you have to think how your products can better convince people that this is what they are looking for. For example once they see your products they can picture how this product will change their lives. This also means you have to understand your customers completely and know how to represent your products in such a way so as to reach their interests and needs. In addition, you might need to write some good sales copy to ensure visitors get the right idea about the offering.
- You’re too Pushy or too Passive
Online marketing to some degree works the same as selling products face to face. Basically, you need to offer value to your site visitors, email subscribers, or what have you on a consistent basis. Since you are selling online, this effort can be done through your content. However, one thing you have to remember is not being too pushy all the time but being pushy at the right time. According to Halpern, it is important to provide people with high quality content on a regular basis, but push them when the customer might be at their most interest to buy it, then you can go back to your old approach.
For example, you are selling industrial tools with high quality posts and provide visitors with actionable advice, but once in a while you can announce a new product and switch over your post to sales. You want people to see what you see in that product. It is a good move, but keep in mind that you have to go back to your usual how-to, tutorial-based approach so as to keep a balance between always selling directly.
- You’re Targeting the Wrong Market
One of the main mistakes that most online stores make is targeting the wrong market. Most business owners think that after they build a store online, they can suddenly make a ton of sales, but it doesn’t work that way. First, you have to know how to set a picture, then when to sell hard and who to sell to. Without having this knowledge, your sales will be generic, uninformed, and ineffective.
- You Have an Accessibility Problem
Sometimes external factors also play an important role in determining your ability to sell. One of the external factors that matter the most is your website accessibility. Bad accessibility can be caused by a variety of things, such as poor web design, failing to test your site on multiple browsers, and implementing poor navigation and forgetting about the ever growing mobile and tablet users. In fact, those are the most common reasons why your online store might have a high bounce rate.
It is common to worry about your products when your online store isn’t performing as you’d hoped, but the fact is sometimes it is not all about the products, but it’s all about how you’re presenting them to the world. As it stated above, you can try to identify the problem; whether it is because you don’t display your products correctly, you are too pushy or you are too passive , targeting the wrong market or the site’s accessibility is poor. Once you identify the issues, you can improve your online marketing strategy and keep testing until you observe measurable improvements.