When it comes to creativity, believe it or not, everyone is actually given the gift of creativity. Without you realising, we are actually born creative. However, not many of us can see this fact everyday due to external and internal influence as time goes by. That being said, we can choose what we want to be, creative or not, when we come up with decision, it will change your life forever. Being creative is not only about creating artwork. Being creative is also about working. If you are a web designer, then you are being creative for your web design. If you are a business owner, then you are being creative to inspire innovation and ideas for your business. Whoever you are, have you noticed that creativity, though given since birth, can actually be built? Yes, creativity is built through various ways, but the point is that you are actually enhancing your design thinking before being creative about it. Are you looking to shape your creativity through enhancing design thinking? Well, lucky for you, today I am going to share with you some inspiring TED talks summarised by me that can enhance your design thinking. You can find the full video on YouTube by searching their name. If you don’t have time to watch their full videos on YouTube, you can read the summarised version from this article. Keep reading to find out!
Margaret Gould Stewart
We may think that design needs to be focused on branding and imagery. We may focus on the whole process of the design itself, but we may forget the most important part of creating innovation through the design itself – user experience. This TED talk by Margaret Gould Stewart explains the importance of working and focusing on even the smallest details when it comes to user experience, because creative innovation is designed based on what the user wants and needs and it is believed to be more effective that way. She gives a great example about the focus on user experience using Facebook as her analogy. At that time, she went to a drunken karaoke party where she was singing while being drunk at the same time, and her friend took a photo of her and posted it on Facebook. Feeling embarrassed about the photo and didn’t want anyone to find that photo on Facebook, so she reported that photo to Facebook. However, at first, Facebook didn’t really give s good solution for that, resulting in many reports saying that the photos reported contain spam or scam. However, Facebook had a second thought about it, thinking that there might be something missing behind these reports, so they were working on it and came up with a solution that asks users why they are reporting a certain type of photo in a wider way that it gives an additional option “I am in this photo and I don’t like it”. Facebook, again, adds another question with various replies, such as “why?” and “It is an embarrassing photo of me.” This solution ends up being more effective, and as it turns out, in one year, there were at least 60% photo reports saying that the users didn’t like the photo because it was embarrassing. So, looking at this section, the real process behind a design is not only about the whole process, but it is about your target for that design itself. When you can create something valuable and useful for them, it adds more value to your products and quality.
Tony Fadell, the man behind the iPod and Nest thermostat, shares his view on TED talk, saying that people always get used to “the way things are” that they often forget the smallest details that can be improved for a better innovation. People often fail to notice and drive change because they get used to the way things are. However, design thinking is noticing the surroundings, trying to find inspirations from what’s currently happening. From that, design thinking process can be developed into new innovation.
That’s some inspiring TED talks about design thinking that can improve your way of thinking. Shaping your design thinking is a way to find ideas and develop it into well-prepared plan and it is going to be useful for your business. But if you still have many questions about design thinking, do not hesitate to contact us and let our awesome team help you with that.