In a world of the always growing business, business owners are required to be always up to date with the trends and happenings. Things change and new things come in the future. If business owners can’t keep up, they might end up losing what they have been building from the start. In this era, it is not uncommon for businesses to seek help from other party that provides B2B business such as SEO services, web designs, or web development agency. Why? That’s because in this digital era, almost everything needs to be digital. If you are a business owner, you can’t always use traditional marketing strategy for your business in this era, or you won’t grow; in fact, you should develop digital marketing strategy. However, there is just one problem; your competitor is doing the same thing. With that in mind, in order to grow your business better than your competitors, you need to think ahead of them – the forward thinking. It is known for a fact that SEO is important for a business growth and your competitors are also using SEO for their business. Now, what? Let’s see how forward thinking can change and help your business SEO grow. Keep reading this article to find out!
Most of you may be familiar with a mobile phone brand, BlackBerry. It used to be the most popular brand in the mobile phone industry, well, at that time. Now, look what happened. From this, we can learn their lesson. In short, they made a mistake reading the market. They thought QWERTY keyboard on a mobile phone was on demand. However, it turns out; people need touch-screens more than hard QWERTY keyboards. Therefore, Samsung, iPhone and other mobile brands are looking forward to more touch-screens in the future. The point you can take from this lesson is that not only you should think forward for the future, you should also read the market thoroughly and accurately. The future may always be changing, but you can prepare for it. Studying the market and the internet marketing is important for forward thinking. You need to keep a close watch on everything that has been going on in the world. From that, you can look for possibilities and chances.
Understanding SEO, website and internet marketing
One thing you have to know when it comes to business SEO is that search engine algorithms will always change. Consumer driven demand for changes online and that is inevitable. What you need to do as a business owner is to always anticipate, prepare and adapt to changes, because that’s the key to successful business. Take a great example of a well-known social media platform, Instagram. For those of you who are new to Instagram, the Instagram logo with gradient look you are seeing today is actually the new one. They used to have an old logo with brownish colours. From this, we can see that they watched the current trends and reimagined their brand into something fresh and more alive.
Also, when it comes to SEO, of course you should know that a website is needed for every business, right? If you have a website, it will be easier for you to increase your brand awareness and business reliability. However, just creating a website is not enough to build relationships with your customers. Somehow you will have to add this or that into your business. For example, you can create a social media account for an additional marketing strategy. Also, you have to redesign your website during the change of season. The internet marketing has expandable possibilities to grow and the only way to reach that possibility is by growing your thoughts and imaginations.
So, what to do next?
If you have a business, forward thinking is needed to create balance between your business authenticity and your business future-proof adaptability. Below are a few examples you can take into consideration.
If you own a restaurant, you examine what’s happening in your industry. You can learn from your competitors and you can do a survey through your current customers. Watch what’s new in the industry. For example, salted egg chicken menu is kind of the new “it” nowadays, but your restaurant doesn’t have one for that menu. You can reimagine one of your favourite dishes that can be a match for salted egg seasonings, so that your restaurant can have the new menu with salted egg and offer it to your customers, which can also attract new customers’ interest to try the menu. That being said, you don’t always have to make new menu that is exactly the same as the trend. In fact, you can develop your own innovative signature menu for the future. Who knows your signature menu will be more recognised and even remade by your competitors?
If you have an online store website, the best thing you can do for your business is to anticipate seasons and new changes in the future. The Body Shop or Second Life Marketplace is one of the best examples of online store websites you can take into account. They always change at least their website background into new seasonal backgrounds. For example, if it is Halloween season, they will change the background and add seasonal promo for Halloween’s theme.
The bottom line of this article; always anticipate and prepare for something new. Don’t just sit and wait. Always be curious about things and take a note of it. If your business can take something from it, mark it for you to develop the idea later. Then, you can start conducting a research on your customers and your competitors. From the information and research you have gathered, you can further develop your ideas based on the information you have gathered. It doesn’t matter if your business is small or big, what matters is how big your effort and how wide your thinking and prospects are. If you are still confused about what forward thinking is, let our awesome team help you. Contact us now.