For almost three months we do almost everything online. From school, meetings, shopping and of course dating. There are not a whole lot of first dates happening right now due to the coronavirus pandemic. Automatically it causes a huge surge of activities on dating apps. Both Bumble and Tinder said that by the end of March there were substantially more users sending messages back and forth, and engaging in longer conversations on the apps, than they were even during the beginning and middle of March. As someone who provides Melbourne SEO services and digital marketing services, I can tell you there are some digital marketing lessons you can learn from these dating apps.
- Optimize your profile.
Regardless if it’s Tinder, LinkedIn, Facebook or your company’s blog, the first impression that people will have of you is your profile. Use your best picture. When come to the bio, be clear and straightforward. You don’t have much space here.
- Don’t be obnoxious or pushy.
Nobody wants to deal with creepy and pushy individual. Just like on dating apps like Tinder, being that creepy and annoying isn’t going to help you land a sale.
Instead of hard selling, use one of these tactics;
- Change focus from closing deals to helping people.
- Increase your value.
- Provide the best customer service of any company out there.
- Get their contact information and keep the conversation going.
“Tinder moves fast. Girls get dozens of messages every single day. If you get a conversation started, and things seem to be going well, try to move the conversation off Tinder as soon as possible,” says Blake Jamieson on AskMen. Same principle applies in digital marketing, get your prospects’ emails or phone numbers so you can contact them, or even they can contact you in the future.
- Adjust your message.
Meeting someone online or working with sales and marketing both take a little bit of trial and error. For example, your Tinder tagline could be creepy or just too bland to stand out. Dig and research deeper about your target market. Find out things that evoke their emotion, draw their attention and drive their action. Tinker with that message until you find your unique voice resonates with your market.
Final thought, trust. Find a way to build trust with your clients or future clients. If a person trusts you, they will purchase anything you put in-front of them.