The Friendly Societies of Australia are a collection of financial institutions that offer services that are designed to improve financial and social standards and promote a self-reliance and savings culture.
The concept of brand identity is very important to FSA so the challenge for our team lies on the fact that we were required to get to know our client more in order to find a visual identity that would best represent our client. Additionally, there was a lot of information that needed to be displayed on the website.
We went through a period of research of FSA to help our team in coming up with a design scheme that accurately represents our client’s identity. We also came up with a simple, user-friendly layout that allows customers to find the information they’re looking for.