Oxone is one of the biggest home appliance brands in Indonesia that develops and sells lots of homeware products consisting of many categories such as electronics, hardware, homeware, kitchenware, cookware and even lifestyle. Oxone was established in 2001. Their vision is to become one of the leaders in the home appliances industry.
Oxone is quite strict with their standard. They have their own color and brand criteria which are black and white, representing timelessness, elegance and simplicity. Oxone brand guidelines are clean cut but feminine in its style, as they mainly target family, especially housewife in their market.
We applied their brand guidelines into the various website designs. We used a simple and clean cut template, white as its background with black header and line to give a contrast to its design. Papdan.com is also frequently involved with some of the digital marketing initiatives required by Oxone.