This website aims to build brand awareness for the Right Choice Financial company and to provide useful information to potential clients about the products and services they offer in the advice industry.
The main challenge was to help build a lead generation marketing website which in turn can be followed up by the staff of RCF for further sales and marketing requirements.
By integrating sales force forms throughout the entire website, it has allowed for seamless transfer of lead information to Right Choice Financial with clear information about where the customer came from. There is also an excellent Mortgage Calculator that a user can use to see the effect of mortgage interest changes and this also follows up with a lead generation process. There are many funnels into their system.